Thursday, June 04, 2009

Resurgence of AM Radio

I just recently discovered that you can actually listen to your favorite AM and FM stations in Iloilo City thru the internet. I believe the techie term for it is "streaming." Now, Ilonggos living abroad and elsewhere who are longing for a piece of home can tune in to Bombo Radyo Iloilo, Aksyon Radyo Iloilo and DYRI-RMN and get updated on the latest goings-on in Iloilo City.

I don't know if this is unique to Iloilo City but unlike in other highly-urbanized areas like Manila, Quezon City or Cebu City where people now prefer to get their information from television, a considerable number of people in Iloilo still listen avidly to AM radio. Ilonggo deejays and radio commentators are still treated as celebrities wherever they go. Several of them in fact were able to parlay their media celebrity to win public office. In the Iloilo City Council for example, there are several members who made their names as hard-hitting radio commentators.

Radio streaming may very well signal the resurgence of AM radio, which in the past decades has lost a lot of its audience share to television.

1 comment:

richard del Rosario said...

Its true. I grew up in Iloilo but I currently live in Manila and I do listen to Ilonggo radio stations online. It really is amazing.